Your Retail Automotive Resource
D Burgin Development
Some of the many courses we offer
Employee Enrichment Modules
An eight day seminar designed to enhance closing ratios as well as your customer’s experience.......
Attendees are taught to handle on the lot questions and objections in a way that makes it difficult for the consumer to say no...
EFFECTIVE CLOSING METHODS
Run time 8 Days
FOR YOUR SALES STAFF
Results: Typical closing ratios
25-30% after implementation.
This is an exceptionally effective system that teaches how to GET the appointment. Students are taught the dos and don’ts of telephone usage and how to tap into the largest opportunity in the automotive industry today. The customer is offered alternatives up front that increase the likelihood they will show up as scheduled. The course teaches how to make follow-up calls and provides the dealership with phone tools and effective measurement systems.
Run time is 2 days
FOR THE ENTIRE STORE
Results: Dealers quadruple their appointments
The module brings forward effective way to dramatically increase dollars per repair order in the service department. Menu techniques and psychology of selling useful in F&I also work extremely well in the drive. Menus with high margin flushes and a single box up-sell mentality are part and parcel to the program. Students are provided with active walk-around, active delivery and effective questioning methods that drive results
Run time 2 days
Results: $35-$50 increase per repair order.
Results: Increase gross, less employee turnover
The course provides the missing ingredients in most managers. It teaches game plan, measurement, as well as the four stages of building a great company. Additional focus is on hiring the right person. Motivating people to achieve results, effective pay plans and leadership qualities are also part of the course. We also address the difference between coaching and managing, daily management activities and concepts driving salesperson productivity.
Run time is 4 days
David Burgin copyright 2012